SAMPLE CLIENT CASE STUDY

You speak. We write. You get seen.

Representative client profile based on real engagements

Case Study – Tom Reyes | Executive Reset Coaching

The Client

Tom Reyes, Executive Reset Coach for High-Level Leaders

(Fictional profile based on real client engagements)

The Challenge

Tom’s audience wasn’t hearing him.

After decades leading companies, mentoring founders, and guiding senior teams through high-stakes transitions, his writing still read like… leadership content. Safe. Polished. Forgettable.

He knew what he was saying mattered, but the metrics said otherwise.

Readers weren’t making it past paragraph two.

No DMs.

No replies.

Just silence.

The real issue?

Tom had outgrown his own playbook, and his content hadn’t caught up.

We helped Tom stop sounding like someone writing a LinkedIn post, and start sounding like someone worth following.

That meant listening closely to how he actually spoke.

We ran a full Voice Scan, stripped out the consultant-speak, and rewired his content around quiet, grounded authority.

The new piece didn’t open with a framework.

It opened with a moment every seasoned executive knows too well:

The day your old strategies stop working.

The Work

Strategic Highlights

• Eliminated padded intros and led with story and tension

• Reframed authority through lived experience, not declarations

• Embedded named IP (like the Strategic Reset Framework) naturally through narrative

• Shifted tone from expert-mode to peer-level insight

• Closed with calm reflection, not urgency or conversion pressure

The Shift

The final post doesn’t read like content.

It reads like a conversation with someone who’s already been through it.

Tom’s voice carries weight without ever raising volume. His experience is felt, not explained.

Readers stop scrolling.

They finish.

They reach out, not because he’s marketing to them, but because he’s saying what they’ve been trying to name.

The Takeaway

Before, Tom was publishing into the void. Now, he’s speaking into rooms that already trust him.

When you’ve outgrown your own messaging, more polish won’t fix it.

Tom didn’t need better marketing—he needed a reset.

By stripping out the jargon, slowing the rhythm, and centering lived insight, we helped him sound like what he already was: a trusted guide for leaders in transition.

This is what we do best: ghostwriting founder-led content that feels human, not scripted, and builds a connection that converts.

Client Sample LinkedIn Post

(Based on the case study above)

The Moment You Outgrow Your Own Playbook

You don't always realize it's happening.

One day, you're executing the same plays you've used for years, plays that used to work. And for some reason, this time… they don't.

The team isn't responding. The pressure feels different. Your instincts aren't landing like they used to.

So you double down. You reassert control. You tighten the reins. But beneath all of it, a quiet question starts creeping in:

What if the problem isn't them? What if it's the playbook itself?

f?

I remember working with a founder who'd just closed a big round.

He'd led a successful exit before, knew his numbers cold, and built a sharp team. But everything felt harder this time.

Team morale was off. Meetings dragged.

He said, "I used to walk into a room and instantly know how to take control. Now it feels like I'm pushing a boulder uphill."

He hadn't lost his edge. He'd just outgrown the tactics that made him successful in the first place.

What he needed wasn't a new strategy. He needed a reset.

You haven't lost your edge.

You've just outgrown the rules that got you here.

That word gets tossed around a lot.

Reset.

But I mean something specific.

Not stepping back. Not starting over. Not blowing it up and heading to Bali to find yourself.

A real reset is when you recognize that you've changed, and your leadership needs to change with you.

The playbooks we build early in our careers are forged under pressure.

They come from what worked in crisis.

They come from mentors, from books, from watching the leaders we admired and saying, "That's how I'll do it."

And eventually, they become an identity.

Until they stop working.

Not because they were wrong. But because they're too small for who we've become.

When clients come to me, they're usually at one of three inflection points:

Coming off a high-stakes win and unsure what's next

Navigating a team that suddenly feels disconnected

Running harder than ever, and somehow getting less traction

What they all have in common: They're still executing, but it feels like rowing with one oar in the water.

They don't need more tactics. They need space to ask the real questions:

Who am I when I'm not solving every problem myself?

What does leadership look like if I stop performing it?

What part of my success formula is now holding me back?

We built our first playbook to survive.

We built our second one to scale.

But the third one, the one that sticks, is built from clarity.

Clarity about what season you're in. Clarity about what still fits and what doesn't.

Clarity about the kind of leader you actually want to be, not just the one your resume prepared you for.

That's what I work on with clients.

Not scripts. Not hacks. A reset of rhythm, structure, and leadership identity.

One of my clients once said, "I feel like I've been driving with the parking brake on."

He didn't need more horsepower.

He needed alignment.

He needed to name what had changed in him, and then lead from there.

That's where the work lives. Not in finding the next high-leverage tool, but in returning to the part of you that knows how to lead without noise.

You’re not behind.

You’ve just outgrown the playbook that got you here.

Now your strategy needs to catch up.

Tom Reyes

That's what the Strategic Reset Framework is really about.

Not adding more. Stripping away.

Until the next version of your leadership shows up clear, sharp, and unmistakably yours.

If you're in that space, where things still look like they're working, but deep down you know you've outgrown something, you're not broken.

You're not behind. You're just due for a reset.

The good news? Once you name it, everything moves faster.

But first, you have to admit it's time.

Where have you started to feel friction with your old playbook?

Drop a comment.

Or message me if you'd rather talk it through privately. I read everything.

Want to see how a single longform post turns into consistent weekly content?
Here are three short-form versions pulled directly from the piece above, each one crafted to stand alone and reinforce your core message.

Shortform Slices Pulled From This Post

These shortform posts were created by slicing the longform content above each one, designed to stand alone and lead back to your core message.

Slice 1: When Your Old Moves Stop Working

You don’t always realize when it’s happening.

At first, it just feels like a little more friction.

The team isn’t responding.

Your instincts are slower.

Meetings feel heavier.

The pressure feels different.

So you tighten up. You push harder. You double down on what used to work.

But here’s the truth:

Sometimes it’s not them.

It’s the playbook itself.

One of the hardest moments in leadership is when you realize you’ve outgrown your own strategies—and you’re still trying to lead with tools that no longer fit.

This isn’t about doing more.

It’s about resetting from a deeper place.

Where are you noticing your old instincts don’t land like they used to?

Drop a thought in the comments, or DM me if you’re in it. I read everything.

See the comments for the full post.

Slice 2: The Three Playbooks We All Build

We all build three playbooks.

The first one is built to survive.

We scramble, we copy mentors, we find what works under pressure.

The second is built to scale.

Structure, systems, repeatability.

But the third, the one that sticks, is built from clarity.

Clarity about what still fits… and what doesn’t.

Clarity about the kind of leader you want to be.

Not just the one your resume trained you to become.

Most leaders never get to that third playbook.

They just run harder on the second one… until it burns out or breaks.

Have you hit the wall between scale and clarity?

If so, you’re not broken. You’re just due for a reset.

See the comments for the full post.

Slice 3: You’re Not Broken. You’re Just Due.

If you’ve been executing at a high level for years, here’s something you might need to hear:

You’re not behind.

You’re not burned out.

You’re not broken.

You’ve just outgrown your current strategies.

This is what happens when your inner world changes, but your leadership hasn’t caught up yet.

It’s not a crisis.

It’s a signal.

The hardest part? Naming it.

But once you do, everything moves faster.

Where are you feeling that quiet tension—the friction that says something’s off, even when things still look fine?

You can drop it in the comments or DM me if that feels easier. I read everything.

See the comments for the full post.

Want Results Like This?

If you’re done ghosting your content and ready for consistent, strategy-led writing that gets done, let’s talk.

When you work with The Content Refiners Studio, you get a proven process, brand voice discovery, research-driven content, and a finished post that positions you as a leader in your field.

This is the kind of content I create with my clients: clear, strategic, and ready to publish.